The truth of finding your best performing ad, is simply found by trying.
Buy your eyeballs, for the relevant CTA’s, from sales to engagement and traffic.
Every funnel monitored and tracked.
Advertising: Paid Performance
How can we boost your paid performance?
“Stopping advertising to save money is like stopping your watch to save time” (Henry Ford)
Paid advertising is a powerful funnel in most MarCom solutions. Where we love getting organic traffic by using for example SEO and affiliate marketing, paid advertising creates instant reach, results and insights. It is our role to help you improve your advertising performance.
Paid performance drivers
Our 3 pillars for successful paid campaigns are based on understanding the media persona’s and delivering the correct message at the right price. For this we create a technology stack that matches your KPI’s. Curious about what we can do for you? Get in touch.
The first pillar of paid advertising is understanding and defining the target audience. We prefer to work with media persona’s. Once we understand which audience segments to target, we select & design the tech part of the funnel.
The message is tailored to each individual funnel and media persona. On top of that advertising is all about looks. Our design team and copywriters can create the copy, images and video needed. Ideally start with low-cost ads, test the funnel, track and improve.
Value for money
We review each advertising campaign as if we were making the investment ourselves. We work KPI driven, focussed at effective and efficient advertising, regardless if this is a B2B, consumer durable or FMCG funnel.
Maximize your paid ad performance, with full transparency.
Unlock the power of digital advertising
We develop successful digital advertising campaigns. By following the “from data to insights” ideology we can keep track of each of the campaigns & funnels we use. This way we learn. The data is available at your fingertips. Power-up what works, modify what needs improvement and discontinue those funnels that only cost money.
Better campaigns based on data driven insights improving your media performance.
We use many different ad formats. The term display has many definitions. Within the display category, ads can be static with an image or animated with multiple images, video, or changing text (rich media ads). Our objective is to create campaigns that work. On top of that we use Artificial Intelligence to top-up your performance.
Online video advertising is growing more and more popular each year. Its ability to transfer emotion and information is unrivaled. In fact, it’s estimated that by 2026, online video will make up more than 80% of all internet traffic. So what does that mean for your business? Let’s use video advertising and take advantage of this rapidly growing advertising medium.
Although essentially a technological solution, DSP’s and SSP’s are used by advertisers to supply and buy ad impressions in ad-exchanges. While publishers aim to maximize the yield for their inventory, using the right tech-stack, will help improve cost efficiency and effectiveness.